Firstly, I just realized that the Internet is begins in the 1960s, but not in the 1990s or even in the 2000s. I thought the advanced technology world is just start recently but not in my mother's period (1960s). It is really unbeliable at that time the Internet's field is already begins.
Secondly, without the instruction of counting how many violence scene in a cartoon's show by the teacher, I have no idea nowsday the cartoon's show is prone to more and more violence and no longer in a fantasy and pure element but a series of bad and violence behaviours shown in the cartoon's show which is easily shape the children 's mind and development spiritually.
Thirdly, after watching Bowling for Columbine, I felt so shocked that buying a gun is legal and even the society and the governoment allow the banks to open an acoount for the public to get a gun in lights of protect themselves. I just cant imagine a country like that because most of the country I visited in my life, i have never heard of this ' ridiculous' event in a certain extent. This made me broaden my horizons and i realized different parts of the world is just so different.
Sunday, November 29, 2009
Week 10 : Media Ethics/ Media Law
http://www.seeurope.net/?q=node/18310
This media law case from 2009 is described the Bulgarian company Economedia and the Re : TV have filed a copy rights case against the Bulgarian Socialist Party (BSP) .
The media claims that the BSP used materials without the permission of either two sides which is the newspaper Kapital and the Re.
It is no wonder there got this simliar case in this changing world with the popularity of the media field. As we all known that using something without other permission is not good and in the business field's perspective, this is called illegal but business men, espcially the newcomers may not familiar the policy of the media law always make this mistakes. Therefore, I think the government should keep an eyes on that and advertise the content of the media law to the public in hops of the public and the business men know about that.
This media law case from 2009 is described the Bulgarian company Economedia and the Re : TV have filed a copy rights case against the Bulgarian Socialist Party (BSP) .
The media claims that the BSP used materials without the permission of either two sides which is the newspaper Kapital and the Re.
It is no wonder there got this simliar case in this changing world with the popularity of the media field. As we all known that using something without other permission is not good and in the business field's perspective, this is called illegal but business men, espcially the newcomers may not familiar the policy of the media law always make this mistakes. Therefore, I think the government should keep an eyes on that and advertise the content of the media law to the public in hops of the public and the business men know about that.
Monday, November 23, 2009
Week 9: Propaganda in Advertising/ PR
http://www.youtube.com/watch?v=7-kSZsvBY-A&NR=1
Two Propaganda techniques as follow,
Appeal to authority: Appeals to authority cite prominent figures to support a position, idea, argument, or course of action.
In this parody they put the young man with a beautiful and good facial shape in the ad start eating a ton of fast food . The more he eat, the more fat image is coming up. Then after the fat image is developed from a thin and handsome image, they also use Photoshop to make the result of eating too much, the fat and ugly image more outstanding (the whole image) . In order to emphasis the extreme consequence of over eating, the young man image should need a group of professional Photoshop users to add strong effect on the fat and ugly image on the ad.
Beautiful people : Beautiful people is stands for the type of propaganda that deals with famous people or depicts attractive, happy people. This makes other people think that if they buy a product or follow a certain ideology, they too will be happy or successful. (This is more used in advertising for products, instead of political reasons)
The man with a handsome looking face finally turns out to be a fat ugly old man owing to the overeating habits on the billboard they use a beautiful young handsome boy as an image to catch our attentions and the ugly side of this young man when he is in a overeating habits. Such a technique help the purpose of the ad more outstanding and impressive.
Two Propaganda techniques as follow,
Appeal to authority: Appeals to authority cite prominent figures to support a position, idea, argument, or course of action.
In this parody they put the young man with a beautiful and good facial shape in the ad start eating a ton of fast food . The more he eat, the more fat image is coming up. Then after the fat image is developed from a thin and handsome image, they also use Photoshop to make the result of eating too much, the fat and ugly image more outstanding (the whole image) . In order to emphasis the extreme consequence of over eating, the young man image should need a group of professional Photoshop users to add strong effect on the fat and ugly image on the ad.
Beautiful people : Beautiful people is stands for the type of propaganda that deals with famous people or depicts attractive, happy people. This makes other people think that if they buy a product or follow a certain ideology, they too will be happy or successful. (This is more used in advertising for products, instead of political reasons)
The man with a handsome looking face finally turns out to be a fat ugly old man owing to the overeating habits on the billboard they use a beautiful young handsome boy as an image to catch our attentions and the ugly side of this young man when he is in a overeating habits. Such a technique help the purpose of the ad more outstanding and impressive.
Sunday, November 15, 2009
Week 8 : Electronic News
After watching a half hour news show on television, the stories reported and ads aired in order in the following.
1) Madoff auction draws crowd 4:00
2) Trade to highlight Obama’s China visit 5:30
3) 5 things China can teach us 3:50
4) Ad on the coffee for Christmas special 1:05
5) Going vegetarian on Thankgiving 7:00
6) The best disaster movies 3:03
7) Ad on buying coat 0: 50
8) Ad on buying heater 1:00
9) Abroad for thanksgiving 5:00
In this half-hour news, the actual time devoted to news is quite in a majority which is approximately 27 minutes over 30 minutes.
Among these story news, I think the lead story is the ‘’Going vegetarian on Thankgiving’ because Thankgiving day is coming and the media is going to put main focus on that.
The anchors having a positive and strong passion attitude in reporting the Thankgiving news. The voice is loud with happy tone which is set the match tone in reporting this traditional American festival is coming. And the facial expression is also with a lot simile together with the laughing tone.
1) Madoff auction draws crowd 4:00
2) Trade to highlight Obama’s China visit 5:30
3) 5 things China can teach us 3:50
4) Ad on the coffee for Christmas special 1:05
5) Going vegetarian on Thankgiving 7:00
6) The best disaster movies 3:03
7) Ad on buying coat 0: 50
8) Ad on buying heater 1:00
9) Abroad for thanksgiving 5:00
In this half-hour news, the actual time devoted to news is quite in a majority which is approximately 27 minutes over 30 minutes.
Among these story news, I think the lead story is the ‘’Going vegetarian on Thankgiving’ because Thankgiving day is coming and the media is going to put main focus on that.
The anchors having a positive and strong passion attitude in reporting the Thankgiving news. The voice is loud with happy tone which is set the match tone in reporting this traditional American festival is coming. And the facial expression is also with a lot simile together with the laughing tone.
Sunday, November 8, 2009
Week 7 : Internet
I found 11,743 resulted for ‘ social working websites on ‘Wikipedia.org. The sites I have heard of in this searching range from facebook, myspace to twitter, and fridenster. The one I know for social working websites that have not listed here is called xanga which is a blog sharing an online dairy , sharing your personal feelings and events with your friends and a space for them to leave a comment for you. I use xanga as a social networking to keep in touch with my friends and my parents, especially now I am study abroad now. We can hardly call each other because of the different time zone and this social networking sites can bridge a closer relationship with them thought the long distance from Hong Kong and the US. Morover, I also use facebook to keep my friends and parents updated uploading my recent photos visually.
Therefore, I use social networking sites is to keep in touch with my beloved one in a long distance . When the time I havent got a cell phone in the US, I only use either xanga or facebook to keep in touch with my parents for 2 months and really help me get rid of loneliness .
Apart from this, a friend I havent seen her for more than 10 years since middle school and I found her in facebook by typing her real name and we now can keep in the US and when I need help in the US with a car, she is the one gave me a ride searching for a room on craiglist and drove me to see and now I have a very good condition and location advantages with that room because is just 10 minutes away from school.
Therefore, I use social networking sites is to keep in touch with my beloved one in a long distance . When the time I havent got a cell phone in the US, I only use either xanga or facebook to keep in touch with my parents for 2 months and really help me get rid of loneliness .
Apart from this, a friend I havent seen her for more than 10 years since middle school and I found her in facebook by typing her real name and we now can keep in the US and when I need help in the US with a car, she is the one gave me a ride searching for a room on craiglist and drove me to see and now I have a very good condition and location advantages with that room because is just 10 minutes away from school.
Sunday, November 1, 2009
Week6 : Television
http://www.youtube.com/watch?v=yJt2L7riSLE&feature=PlayList&p=A2985429D214DAF5&playnext=1&playnext_from=PL&index=48
Length : 1: 55
Description This commercial was banned for spreading the air of smoking in 1961 – Winston cigarettes.
Chapter 2 : Media Impact
Question : Basic on what types of theory in which this commercial likely to affected the public?
Answer : It is the social learning theory because people learn how to behave especially for kids and teenagers by observing the act of smoking in the video, including those portrayed in the mass media.
Length : 1: 55
Description This commercial was banned for spreading the air of smoking in 1961 – Winston cigarettes.
Chapter 2 : Media Impact
Question : Basic on what types of theory in which this commercial likely to affected the public?
Answer : It is the social learning theory because people learn how to behave especially for kids and teenagers by observing the act of smoking in the video, including those portrayed in the mass media.
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