Week 9: Propaganda in Advertising/ PR

http://www.youtube.com/watch?v=7-kSZsvBY-A&NR=1

Two Propaganda techniques as follow,

Appeal to authority: Appeals to authority cite prominent figures to support a position, idea, argument, or course of action.

In this parody they put the young man with a beautiful and good facial shape in the ad start eating a ton of fast food . The more he eat, the more fat image is coming up. Then after the fat image is developed from a thin and handsome image, they also use Photoshop to make the result of eating too much, the fat and ugly image more outstanding (the whole image) . In order to emphasis the extreme consequence of over eating, the young man image should need a group of professional Photoshop users to add strong effect on the fat and ugly image on the ad.


Beautiful people : Beautiful people is stands for the type of propaganda that deals with famous people or depicts attractive, happy people. This makes other people think that if they buy a product or follow a certain ideology, they too will be happy or successful. (This is more used in advertising for products, instead of political reasons)


The man with a handsome looking face finally turns out to be a fat ugly old man owing to the overeating habits on the billboard they use a beautiful young handsome boy as an image to catch our attentions and the ugly side of this young man when he is in a overeating habits. Such a technique help the purpose of the ad more outstanding and impressive.